Mastering Green Public Relations

Monday, February 6
1:00 pm – 5:00 pm

Registration Required

(1367-01) You can master Green PR and it will impact your career and club in a very positive way. In this seminar, we move through the core concepts of public relations strategies that showcase the "green" value of golf courses and golf course managers. We’ll first identify core environmental programs and collect data for goal setting and case studies. Use that to maximize the four Ps of sustainable, networkable stewardship - People, Programs, Profit and, of course, Perseverance – when you communicate with your stakeholders and the community at large. Both interactive and results-driven, this seminar is based on the truth that the golf course superintendent is a local green expert and may be the most valuable person to tell the properties and the staffs’ green story!

Room Number: W312AB